Lululemon is the world’s most popular luxury sports brand, according to a new study by Genting Casino, which delved into Google search data and social media numbers.

With a staggering 134.4 million searches and an impressive social media following, including 4.8 million on Instagram, 955,700 on X, and 885,700 on TikTok, Lululemon has a perfect score in Genting Casino’s assessment. 

Following closely behind is Alo Yoga. Garnering 7.7 million annual searches and amassing 3.3 million Instagram followers, Alo Yoga has carved out a significant niche for itself, although trailing slightly behind Lululemon in social media presence.

Emerging as a key player in the activewear space is Vuori. With 8.55 million annual searches and a solid following across social media platforms, Vuori takes the number 3 spot on the list of most popular luxury sports brand. 

Turning to the growth trajectories of major sports brands over the past five years, Lululemon also stands out with a 301% increase in market capitalization, reflecting its successful expansion efforts and strategic focus on quality and community-building.

Nike, another powerhouse in the athletic apparel sector, has experienced a 41% increase in market cap, underlining its resilience and innovation-driven approach to market leadership.

Puma, although experiencing a more modest 16% increase in market cap, has maintained its relevance through strategic collaborations and a consistent presence in the market.

Conversely, Adidas witnessed a 13% decrease in market cap, grappling with challenges such as changing consumer preferences and the impacts of the Covid-19 pandemic.