May 9, 2024

LinkedIn Shares Tips To Help Marketers Maximize Campaign Performance [Infographic]

May 9, 2024 mpsingh No Comments Social media marketing Infographic, LinkedIn, Marketers, Maximize, performance, Shares, tips

LinkedIn has provided a new overview of key tips to help B2B marketers maximize their campaigns, via AI, attribution and measurement. The notes are based on evolving marketing tools and approaches, including improved automation for campaign targeting and refinement, and shifts in the data privacy landscape. With the deprecation of cookie tracking, markers will need [...]read moreLinkedIn Shares Tips To Help Marketers Maximize Campaign Performance [Infographic]

UWM returns to profitability in Q1 amid MSR sales, improved margins

May 9, 2024 mpsingh No Comments Real estate earnings, Improved, profitability, returns, sales

UWM Holdings Corp., the parent of United Wholesale Mortgage (UWM), returned to profitability in the first quarter of 2024 despite higher rates, a lack of inventory and a decline in the fair value of its mortgage servicing rights (MSRs). The quarter’s positive performance was supported by increased origination volumes at improved margins and servicing sales, which resulted [...]read moreUWM returns to profitability in Q1 amid MSR sales, improved margins

Katherine Schwarzenegger Shades the Met Gala With Throwback Photo of Mom Maria Shriver

May 9, 2024 mpsingh No Comments Fashion and beauty Gala, met, Mom, Photo

Katherine Schwarzenegger was apparently not feeling very festive on the first Monday in May. The 34-year-old author seemed to throw shade at the 2024 Met Gala earlier this week, reposting a throwback image of her mother and grandparents attending the event in 2001 with a pointed caption. “When the met gala was chic and classy,” [...]read moreKatherine Schwarzenegger Shades the Met Gala With Throwback Photo of Mom Maria Shriver

Henri-Lloyd goes back to roots from AW24 collection

May 9, 2024 mpsingh No Comments Business collection

The Henri-Lloyd brand is continuing its reinvention since it was acquired by performance sports specialist Odlo almost two years ago and since appointing Kestin Hare to its creative helm as it made a wholesale comeback this time last year. Henri-Lloyd From its AW24 collection that has just been unveiled, it said it’s “embarking on a [...]read moreHenri-Lloyd goes back to roots from AW24 collection

Do You Need to Exclude Existing Customers?

May 9, 2024 mpsingh No Comments Social media marketing customers

This clarifies things… There was something about Advantage+ Shopping audience segments that’s been bothering me. The Question You’re supposed to use custom audiences to define your Engaged AudienceThis is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom audiences, [...]read moreDo You Need to Exclude Existing Customers?

How housing credit is shaping housing inventory

May 9, 2024 mpsingh No Comments Real estate Credit, Housing, Housing Inventory, HWmember, Inventory, mortgage rates

On March 18, 2020, purchase application data broke out to pre-cycle highs in demand. Home sales hit their highest levels in a decade right before COVID-19 hit our economy. This matters because inventory was already heading toward all-time lows before COVID-19. Going back further, the rules put in place after the great financial crisis have [...]read moreHow housing credit is shaping housing inventory

TikTok Announces Campaign and Creative Optimization Webinar

May 9, 2024 mpsingh No Comments Social media marketing creative, TikTok

Looking for ways to improve your TikTok marketing approach? This will help. TikTok has announced a new, free marketing webinar, which will dig into content creation, production techniques, campaign optimization, and more. As per TikTok: “If you’re starting out on TikTok, this webinar will teach you how to generate content ideas, produce content easily as [...]read moreTikTok Announces Campaign and Creative Optimization Webinar

Fannie Mae adds web-based income calculator for mortgage originators

May 9, 2024 mpsingh No Comments Real estate Fannie Mae, Income, Mae, Mortgage

Fannie Mae announced on Wednesday the availability of a new web-based option for its income calculator tool, which is designed to “help mortgage professionals serve the growing number of mortgage applicants in the U.S. who are self-employed and don’t have traditional sources of income,” according to the government-sponsored enterprise (GSE). The new option for the [...]read moreFannie Mae adds web-based income calculator for mortgage originators

The Woman Who Turned Adversity into a Legacy of Love

May 9, 2024 mpsingh No Comments Relationships

Mothers give birth not just to a child, but to a family. You have been a shining example of this, Bjørg. As you approach 90 with white hair, your hands trembling more than they used to when grasping your coffee cup, the fear of losing you intensifies with each visit and conversation. I look back [...]read moreThe Woman Who Turned Adversity into a Legacy of Love

Kylie Jenner Revives Viral ‘Rise and Shine’ Song Alongside Kim Kardashian at the Met Gala

May 9, 2024 mpsingh No Comments Fashion and beauty Gala, Kardashian, Kim, Kylie, met, rise, Song, viral

Rise and shine, sleeping beauties! Kylie Jenner returned to her viral roots for Vogue‘s #SleepTok series during this year’s Met Gala at The Metropolitan Museum of Art in New York City. In the black-and-white clip posted on the fashion magazine’s Instagram account, Kylie and her older sister, Kim Kardashian, are seen in a bedroom wearing their [...]read moreKylie Jenner Revives Viral ‘Rise and Shine’ Song Alongside Kim Kardashian at the Met Gala