LinkedIn Demographics Statistics

LinkedIn has more than 1 billion people hailing from 200 countries. It boasts of affluent demographics with 65 million decision-makers and 10 million C-level executives.

1. LinkedIn’s population is over 1 billion people from 200 countries and territories.
2. 56.4% of LinkedIn users are males, while 43.6% are females.
3. LinkedIn was born on May 05, 2003, and turned 20 in 2023.
4. 50.6% of the LinkedIn user base is aged 25-34.
5. Over 72% of LinkedIn users are outside the United States.
6. 52.1% of LinkedIn users from the United States of America are males, while 47.9% are females.
7. 47% of worldwide LinkedIn users are Millennials.
8. More than 11 million people have turned on the creator mode since its launch in 2021.
9. There are over 17 million thought leaders on LinkedIn.
10. There are 225 million users from the U.S. on LinkedIn.
11. There are 180 million senior-level influencers.
12. LinkedIn has 65 million business decision-makers and 10 million C-level executives.
    
13. 54% of U.S. LinkedIn users have high incomes and earn over $100,000/year.
14. Europe has more than 287 million LinkedIn users.
15. The U.S.(224), India(135 million), Brazil(78 million), and the U.K. (40 million) have the highest number of LinkedIn users.
16. Saint Barthelemy has the lowest number of LinkedIn user with just 1.6k users.

Source: LinkedIn.com, Statista, Linkedin Marketing, User Age, Apollo Technical, USA User Distribution, US User by Gender, Creator Mode Users, Finance Online, Analyzify, US User Income, LinkedIn News, & World Population Review.

LinkedIn Usage Statistics

Linkedin is a goldmine of knowledge for professionals seeking insights on the latest industry trends.

Brands and businesses are making the most of the Linkedin content formats to strengthen their voice. And to promote it, they are passing the baton to employee advocacy.

Besides its marketing capabilities, LinkedIn remains at the top of the list for recruiting purposes. Every minute, 8 people are hired on LinkedIn, while over 9 thousand people apply for jobs every minute! Discover more of such LinkedIn stats below.

1. More than 9 thousand people apply for jobs on LinkedIn every minute.
2. 45% of recruiters on LinkedIn use skills data to identify candidates for open positions.
3. 61 million people use LinkedIn to look for jobs every week.
4. On average, 8 people are hired via LinkedIn each minute.
5. 70% of LinkedIn’s traffic is generated via smartphones.
6. 30% of a company’s LinkedIn post engagement comes via their employees.
7. Employees have a 14x more chance of sharing a post from their employer.
8. LinkedIn witnessed 15.4 billion sessions in Q3 of 2022.
9. The United States accounts for 30.84% of LinkedIn’s traffic.
   
10. 41% of millionaires are LinkedIn members.
11. Over 92% of Fortune 500 companies use LinkedIn.
12. 67 million companies are listed on LinkedIn, until 2024.
13. Over 1.7 million small businesses trust LinkedIn to hire employees.
14. LinkedIn is used by 93% of B2B marketers as part of their content marketing strategy.
15. There are 9 billion content impressions in LinkedIn feeds every week
16. LinkedIn hit 1 million users only in 1 year of its launch in 2024.
17. 2 million posts, articles, and videos are published on LinkedIn every day.
18. 3 million users post on LinkedIn every week.
19. Only 1 million users have published an article on LinkedIn.
20. On average, users spend 7.27 minutes and 38 seconds on LinkedIn per visit.
21. On LinkedIn, more than 13k connections are made every minute.
22. Users visit an average of 7.77 pages on LinkedIn before leaving.
23. LinkedIn Live streams witnessed an 89% year-on-year increase in views.
24. LinkedIn group activity has grown by x2 since it was reintroduced.
25. 41K skills are listed on LinkedIn.
26. In 2023, 175.5 million users had premium accounts on LinkedIn.
    

Source: LinkedIn News, Skills Data, Perplaced, Hiring Frequency, Social Shepherd, Statista, Sincera, Radarr, Foundationinc, omnicoreagency, similerweb, Live Stream Growth, theb2house, & Premium Account Holders.

LinkedIn Engagement Statistics

Did you know 99.63% of LinkedIn search traffic comes from organic search alone? That’s not all; LinkedIn engagement has improved a lot over the years.

LinkedIn is also making the life of individual creators easy by empowering their reach and influence with the latest advancement in Creator Mode.

With consistent posting, you can get organic views in thousands, even if your connection count is in the hundreds. That’s the power of consistency on LinkedIn. Check out more LinkedIn statistics on engagement from here.

1. According to 77% of content marketers, LinkedIn delivers the highest organic results.
2. LinkedIn Posts with 1800-2100 words have the best performance and engagement rate. This means that long-form content is the king on LinkedIn.
3. People who have turned on Creator Mode have seen a 50% increase in the number of followers.
4. Content created by Creator’s account sees 30% more engagement.
5. A LinkedIn post with an image gets 2x the engagement rate.
6. Posts with Titles of 50-60 characters have the best performance rate on LinkedIn.
7. 60% of LinkedIn users actively seek industry insights.
8. Every year, LinkedIn users view 280 billion feed updates.
9. LinkedIn receives 15 times more impressions on content than on job postings.
10. Over 3 million LinkedIn members publish weekly content.
11. 450 million users have subscribed to LinkedIn Newsletter.
12. Businesses with an active LinkedIn Page receive 5 times more page views, 7 times more impressions, and 11 times more clicks per follower.
13. Businesses that post weekly on LinkedIn see a 5.6 times growth in followers.
14. A video post is 20 times more likely to be shared by LinkedIn users.
15. LinkedIn users have twice the buying power compared to the average web audience.
16. ‘Complete’ pages get 30% more weekly views.
17. Including links in your updates drives 45% higher engagement.
18. 22.04% of LinkedIn traffic comes from search alone.
19. 99.63% of LinkedIn search traffic comes from organic search.
20. 98% of marketers on LinkedIn agree that personalization helps advance customer relationships.
21. According to LinkedIn, companies that post 20 times monthly reach at least 60% of their unique audience.
22. Including the links in a post can drive twice the engagement than a post without it on LinkedIn.
23. Images, on average, result in a 98% higher comment rate than without on LinkedIn.
24. Links to YouTube videos play directly in the LinkedIn feed and typically give a 75% higher share rate.
25. Linkedin accounts with completed and updated information gain 40 times more opportunities.
26. Messages sent have increased by 35% year-over-year on LinkedIn.
27. On an average, 100 million messages are sent on LinkedIn every day.
28. Weekly LinkedIn members who engage heavily with content are 5x more likely to return daily.
29. Members with 5 or more skills on their LinkedIn profiles are connected 33x more by recruiters and get up to 17x more views.
30. Bill Gates has the highest number of followers on LinkedIn, i.e., 35.8 million.

Source: Sideshare, LinkedIn Post Words, Rivaliq, Demandsage, Weekly Content Published, Followers Growth, Video Posts Sharing, LinkedIn Business, Get Phyllo, Opp. on LinkedIn, & Pulse Article.

LinkedIn Business Statistics

LinkedIn is a powerful platform for businesses of all sizes. From lead acquisition to traffic generation, it ticks all the marks to become the right platform to promote your business.

With over 67 million companies on the platform and 4 out of 5 users “driving business decisions,” it’s no surprise that LinkedIn has become a go-to place for marketers.

In fact, 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads. Thanks to its decision-making population, selling is no longer a head-breaking task for marketers here.

Here are some uplifting LinkedIn statistics to help you drive your business decisions on the platform.

1. 4 out of 5 people on LinkedIn “drive business decisions.”
2. LinkedIn saw a 10% year-over-year growth in revenue in Q4 FY23.
3. LinkedIn witnessed a 34% year-over-year growth in revenue in the third quarter of 2022.
4. LinkedIn generated $6.44 billion from premium memberships in 2023.
5. 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads.
6. 93% of B2B content marketers use LinkedIn for organic social marketing.
7. Brands get 7x more reactions and 24x more comments on LinkedIn Live streams than regular video.
8. Around 64% of global marketers use LinkedIn.
9. Companies with a complete, active LinkedIn Page see 30% more weekly page views.
10. 79% of B2B marketers see LinkedIn as a good source for generating leads.
11. 46% of social media traffic to the company’s website comes from LinkedIn.
12. 65% of B2B companies have gained customers through LinkedIn.
13. Lead Gen Forms on LinkedIn can increase conversions by 3x.
14. 89% of B2B marketers rely on LinkedIn for lead generation.
15. 59% of B2B marketers generate leads on LinkedIn successfully, over double the next-highest social channel.
16. InMail has a 300% higher response rate than email, with a 18-25% hit rate on LinkedIn.
17. 80% of B2B leads coming from social media are from LinkedIn.
18. 97% of B2B marketers use LinkedIn to help drive their content marketing strategy.
19. As per LinkedIn, an average of 10 content pieces are considered before purchasing.

Source: Statista, eMarketers, Business2community, LinkedIn Business, LinkedIn About Us, Salesblink, Octupuscrum, & theB2Bhouse.

LinkedIn Ads Insights

Though LinkedIn’s organic reach is stellar, marketers still use ads for audience segmentation and precise targeting. Brands on Linkedin have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn.

79% of content marketers say LinkedIn ads produce the best results and have continued to use them for promotion. Quickly check these LinkedIn stats on ads to create a better ad strategy.

1. An ad on LinkedIn can reach 14.6% of the world’s population.
2. Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn.
3. 97% of B2B content marketers use LinkedIn ads.
4. 79% of content marketers say LinkedIn ads produce the best results.
5. Marketers see up to 2x higher conversion rates on LinkedIn.
6. LinkedIn’s cost per lead is 28% less than Google Ads.
7. Users on LinkedIn who are exposed to business and acquisition messages are 6 times more likely to convert.
8. Over 50% of LinkedIn marketers want to run product and demand campaigns simultaneously.
9. According to 69 percent of marketers, hyper-targeting is more successful than a wider approach over Linkedin.
10. The global average CTR for sponsored content on Linkedin is between 0.44% – 0.65%
11. LinkedIn generates a ROAS (Return on Ad Spend) 2-5 times higher than other social media platforms.
12. LinkedIn was found to be 2-4 times more effective than other display media in the education industry.

Source: Business.linkedin & Brand Awareness,

Conclusion

LinkedIn is undoubtedly the preferred network for professionals around the globe, and with 8 professionals getting jobs every minute, it is bound to witness tremendous usage.

The platform has gone through an evolution in the past year. It introduced some exemplary features to empower the creator community, which evidently brought a spike in LinkedIn stats.

Apart from personal branding, you can also leverage the network to make your brand a renowned name. Post offers company culture and new product announcements regularly on the company page to let others know what they are missing out on.

Did the above LinkedIn Statistics help you make a decision? We have a whole list of other social media statistics to help you understand each of them better here: