Digital Marketing Director

Digital Marketing Director

Zippyera Digital Solutions

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If you live and breathe digital marketing, we want to talk to you. Lift Brands, parent company to Snap Fitness and four other wellness concepts, is seeking a talented Digital Marketing Director. This position will focus on driving Lift Brands digital marketing strategy to make a measurable impact on each of the brands.

Essential Functions:
Develop and manage the strategy, tone, content and audience across both paid and earned media.
Plan and execute all web, SEO/SEM, marketing databases, email, and display advertising campaigns
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights.
Improve the usability, design, content and conversion of the company websites.
Brainstorm new and creative growth strategies.
Plan, execute and measure experiments and conversion tests.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and member touch points.
Own and manage agency and tech partner relationships
Review new technologies and keep the brands at the forefront of developments in digital marketing.
Requirements of the role:
Undergraduate degree in marketing
Strong understanding of Google AdWords, Google Analytics, Google Webmaster, and Google Tag Manager
Strong understanding of current online marketing concepts, strategies and best practices.
Experience coordinating and implementing SEO and SEM strategies
Experience in e-commerce and email marketing
5+ years previous experience in a similar digital marketing role
Benefits & Terms
Full-time position
Competitive salary
Paid vacation and holidays
Medical and dental insurance