Tiger Woods and Nike end partnership after 27 Years

Tiger Woods and Nike end partnership after 27 Years

By

Bloomberg

Published



Jan 9, 2024

Golf legend Tiger Woods’ nearly three-decade partnership with Nike Inc. has come to an end, Woods said Monday.

Nike

“Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world,” Woods said in a statement posted on X, formerly Twitter. “Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way.” Knight is Nike’s founder and former chief executive officer.

Woods signed his most recent deal with Nike, worth $200 million, in 2013. As for what’s next for Woods, he said, “People will ask if there is another chapter. Yes, there will certainly be another chapter. See you in LA.” The Genesis Invitational tournament, which Woods hosts, starts Feb. 15 near Los Angeles.

Nike said in a statement via text message, “Throughout the course of our partnership, we have witnessed along with the rest of the world how Tiger not only redefined the sport of golf, but broke barriers for all of sport. We watched him set records, challenge conventional thinking and inspire generations of people around the globe. We are grateful to have been a part of it. We wish him the best in the future.”

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