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Growing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my YouTube channel, blog, and podcast back in 2022. Though I managed to gain over a thousand followers in just a few days, that was a few years ago.
I was one of those Zillennials who avoided getting started on TikTok for as long as possible. It’s not that I don’t love social media — trust me, I do. It just took me a long time to accept that TikTok, unlike Vine, was here to stay. Unfortunately, my opinion has changed, and it has [...]read moreHow to Use TikTok: A Step-by-Step Guide
For those who have paid attention, TikTok has become very active in developing itself further to stay ahead in the race of social networks. For example, TikTokers can post images along with videos and repost other creators’ TikToks, which is similar to reposting on Instagram or retweeting. Before the TikTok repost feature, there was no [...]read moreEverything You Need to Know
TikTok has revolutionized short-form videos as a game-changer. Now, it has integrated image posts as well! With over 1 billion active users worldwide, most marketers are vying to get more exposure on TikTok. But for that, you also ought to know the best time to post on TikTok. If you find the best time to [...]read moreThe Best Time to Post on TikTok in 2024
TikTok’s still trying to get people to buy more things in the app, this time via a new integration with Amazon that’ll enable TikTok users to make an Amazon purchase in-stream, without having to tap through to the Amazon app or website. Amazon’s new partnership with TikTok will facilitate more direct integration between the two [...]read moreTikTok Establishes New Deal with Amazon To Facilitate In-App Purchases
TikTok’s still trying to get people to buy more things in the app, this time via a new integration with Amazon that’ll enable TikTok users to make an Amazon purchase in-stream, without having to tap through to the Amazon app or website. Amazon’s new partnership with TikTok will facilitate more direct integration between the two [...]read moreTikTok Establishes New Deal With Amazon to Facilitate In-App Purchases
As part of its continued effort to solidify links with the gaming community, TikTok has announced that it’s an official partner of gamescom 2024, which is one of the world’s biggest gaming conferences. As explained by TikTok: “The world’s largest games event, gamescom, attracted over 320,000 gaming enthusiasts last year. In 2024, the event will [...]read moreTikTok Announces Partnership with gamescom to Solidify Gaming Links
TikTok’s got a new way for entertainment brands to tap into the collective in-app hype around movie and TV shows, with TikTok Spotlight offering a more comprehensive way to access fan engagement in the app. As you can see in this overview, TikTok Spotlight enables entertainment publishers and movie studios to get more direct purchase [...]read moreTikTok Launches ‘Spotlight’ Promotion Option for Film ad TV Show Promotions
Looking to get a better handle on the key TikTok trends of the moment? This will help. Today, TikTok has published its second annual “What’s Next” trend report, which looks at key shopping trends in the app, and how they’re shaping user experiences. The 26-page report provides in-depth insight into three broader trends. You can [...]read moreTikTok Shares Insight into Emerging Shopping Trends in the App
TikTok is shutting down its “TikTok Lite” rewards program in Europe, after the EU Commission launched an investigation into the specifications of the initiative, which offered cash incentives for in-app activity. Back in April, the EU Commission called on TikTok to provide more information on the make-up of the TikTok Lite program, which allocated rewards [...]read moreTikTok Shuts Down ‘TikTok Lite’ Incentive Program in Europe