Most UK consumers sign up to loyalty schemes
An impressive 91% of UK consumers are now actively involved in loyalty programmes, reflecting a broad appeal across different demographics and income levels. That’s according to comprehensive research from the Gift Card and Voucher Association (GCVA). Image: Pexels The survey of over 1,000 UK consumers and insights from 36 GCVA member organisations, also showed 94% [...]read moreMost UK consumers sign up to loyalty schemes