Tag: Optimize

How to Optimize Your Videos to Reach More of the Right People

Want to ensure that your videos are relevant to your target audience? Looking for tactics to retain viewers at various stages of the customer journey?  In this article, we’ll explore how to optimize your videos to reach the right people. Why Videos Tend to Underperform In today’s digital age, video has become an essential tool [...]read moreHow to Optimize Your Videos to Reach More of the Right People

How to Optimize Agency Marketing With AI

Want to reduce agency operating costs? Looking for ways to streamline research, analysis, and ideation processes? In this article, you’ll discover how to leverage AI tools to increase efficiency and improve creative output. Maximizing Efficiency and Effectiveness With AI Technology In today’s fast-paced, digital world, marketers are constantly seeking ways to achieve more with less. [...]read moreHow to Optimize Agency Marketing With AI

How to Search Engine Optimize Your Blog Content

Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who use blogging say it generates the biggest return on investment.   If you’re writing a blog for a business, those stats make blog SEO a pretty big deal. Whenever I approach a post, I keep [...]read moreHow to Search Engine Optimize Your Blog Content

How to Optimize URLs for Search

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Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only a few SEO best practices, like URL optimization.

seo specialist optimizing url slugs on website for search

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Electricity Maps calculates the carbon intensity of electricity consumption to optimize usage at scale

If you’re an electricity nerd, chances are you’ve already spent quite a few hours looking at Electricity Maps and its mesmerizing export flow animations. This open-source data visualization project has been around since 2016. But companies like Google and Samsung are increasingly relying on this rich data set to hit their sustainability goals and empower [...]read moreElectricity Maps calculates the carbon intensity of electricity consumption to optimize usage at scale

Use Intentional Reflection To Optimize Your Decision-Making

Embrace reflection as a tool for your growth, coaches Emily Bossert and Melanie Klein write. From clarifying your purpose, to redefining your goals and cultivating adaptability, this practice will allow you to control the ebbs and flows of your business more smoothly. At Inman Connect Las Vegas, July 30-Aug. 1 2024, the noise and misinformation [...]read moreUse Intentional Reflection To Optimize Your Decision-Making

How to Launch & Optimize a YouTube Video Advertising Campaign

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Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard, shoot, and edit.


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Pinterest Shares Insights into How to Optimize Social Platform Algorithms for Positive Engagement

Pinterest has shared a new overview of the “non-engagement signals” that it uses to refine its algorithms, and improve user experiences, in order to avoid going on direct engagement indicators alone. Because by focusing on explicit engagement signals, like Likes, comments, etc., that can lead to negative outcomes. As explained by Pinterest: “User engagement is [...]read morePinterest Shares Insights into How to Optimize Social Platform Algorithms for Positive Engagement

Optimize for Quality Webinar Registrations

Try this strategy to increase quality leads… I’ve been working with someone who did something super creative to generate quality leads from a webinar signup. She used inspiration from our sessions to do something outside the box. In the past, she used ads to send people to a webinar registration landing page. The eventual goal [...]read moreOptimize for Quality Webinar Registrations