If you’ve used Dynamic Creative to dynamically create multiple versions of your ads, you understand the basic concept of Flexible Ad Format. They function very similarly, with some minor differences. Let’s take a closer look at what Flexible Ad Format is and how you might use it. Consider this your guide to what is becoming [...]read moreA Guide to Flexible Ad Format
A long-running mystery in the era of algorithmic Meta ad delivery can finally be answered: How much do our targeting inputs matter? I’ve run a test that reveals how much Meta distributes ad delivery between my remarketing audiences and prospecting while relying on algorithmic targeting and expansion. The results are surprising, encouraging, and enlightening. This [...]read moreHow Meta’s Algorithmic Audience Targeting Impacts Ad Distribution: A Test
Meta is rolling out a uniquely useful update to ads attribution that will allow you to isolate the first conversion after an ad view or click. In this post, I’ll walk you through the following: Where to find it Meta’s definitions What it plainly means How you can apply it Let’s begin… Where to Find [...]read moreFirst Conversion vs. All Conversions for Meta Ads Attribution
There was a time when asking the question in today’s title would have been considered ridiculous. But, we can no longer ignore the trends. As much as we may want to fight it, targeting doesn’t matter nearly as much as it once did. The way I phrased that was a soft landing. It left some [...]read moreDoes Targeting Still Matter? – Jon Loomer Digital
Now that audience segments are available for manual Sales campaigns, it opens up all kinds of fun opportunities for testing and learning. That’s what this post is all about. If you’re not familiar with audience segments, they’re set within your Ad Account Settings. You can define your Engaged Audience and Existing Customers. This information can [...]read moreLeverage Audience Segments for Manual Sales Campaigns
There have been several recent changes to Meta Sales campaigns that could be hugely impactful, if not transformational. It only makes sense to dedicate a post to highlight them. In some cases, these are official changes or new features. In others, they are updates that have been spotted in the wild, but Meta hasn’t yet [...]read more5 Big Updates to Meta Sales Campaigns
CPM (Cost Per 1,000 Impressions) may be the most impactful and frustratingly erratic metric when it comes to your Meta ads performance. How much it costs to reach people can override the greatness — or terribleness — of your ads. Some of the choices you make will contribute to CPM in a positive or negative [...]read moreMeta Ads Performance and the Impact of CPM
It’s a common problem. Meta advertisers, in search of the perfect combination of advertising strategies, overcomplicate things and make it worse. Several factors contribute to this problem. First, we assume that “complicated” means “better” and “sophisticated.” How could an Advantage+ Shopping Campaign with no targeting inputs and one ad set perform better than my execution [...]read moreA Simplified Meta Ads Strategy for Optimal Results
The process of Meta ad targeting and audienceThis is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom audiences, and more. More selection has evolved significantly during the past few years. Advertisers have been pulled through audience expansion and [...]read moreAdvantage+ Audience vs. Original Audiences
The Meta Ad Library was introduced in 2019 (then the Facebook Ad Library) in response to pressure faced by the company over misuse of advertising to manipulate elections. Eventually, the library would be expanded to cover transparency in the European Union and all other ads — though the level of detail varies. The library itself [...]read moreMeta Ad Library: A Detailed Guide