Chanel puts support behind new Chance Eau Fraiche EdP

Chanel has taken an unusual approach to the marketing of the new variant of its Chance fragrance masterbrand with the London headquartered French fashion and beauty giant choosing to focus its marketing efforts on the post-Christmas period. Including PR, it’s an interesting strategy, also coming before the spring/Easter gifting period moves into high gear, although [...]read moreChanel puts support behind new Chance Eau Fraiche EdP