Lucia Marcuzzo of Levi’s says that “even at tough times like the current, a DTC strategy fosters growth”

Translated by Nicola Mira Published Apr 26, 2024 Forging a strong direct relationship with consumers is one of the mainstays of the ‘Project Fuel’ plan drawn up by Michelle Gass, who earlier this year was appointed CEO of Levi Strauss & Co. And while Levi’s will chiefly focus on expanding its retail network in Asia, [...]read moreLucia Marcuzzo of Levi’s says that “even at tough times like the current, a DTC strategy fosters growth”