That’s not what it’s for… I see so many advertisers using Dynamic Creative or Flexible Ad Format, and they get frustrated because they can’t view the winning combination. They’re looking for a post ID or breakdown that shows the exact combination of elements that led to the best results. This is a complete misunderstanding of [...]read moreThe Goal of Dynamic Creative and Flexible Ad Format
You can now group creative for Flexible Ad Format… Not everyone has Flexible Ad Format yet, but if you do it’s only for Sales and App Promotion objectives. It replaces Dynamic Creative in those cases. Creative Groups could be super interesting. How it Works After turning Flexible Ad Format on, scroll down to Ad Creative [...]read moreCreate Groups for Flexible Ad Format
If you’ve used Dynamic Creative to dynamically create multiple versions of your ads, you understand the basic concept of Flexible Ad Format. They function very similarly, with some minor differences. Let’s take a closer look at what Flexible Ad Format is and how you might use it. Consider this your guide to what is becoming [...]read moreA Guide to Flexible Ad Format
What’s going on here? Advertisers are hearing a lot about Flexible Ad Format right now. Since Dynamic Creative is no longer available for all objectives, Meta is recommending using Flexible Ad Format instead. But, is Flexible Ad Format only available for the Traffic objective? That was originally the requirement. Or is it only available for [...]read moreConfusion Regarding Flexible Ad Format and Objectives
Why are both of these features necessary? You probably know now that Dynamic Creative is getting phased out for App Promotion and Sales objectives. But it’s still available for all other objectives, at least for now. Meta says that when running App Promotion or Sales campaigns, you should use Flexible Ad Format instead. According to [...]read moreWhy Are Both Dynamic Creative and Flexible Ad Format Necessary?