Tag: Content

How to Create a Social Media Content Calendar in 2024

As marketers, we have all faced the the chaos of unorganized workflow and unplanned posting, which often jeopardized our brand’s image. A well-designed social media content calendar is the key to evolve from this disarray. An organized and well-planned content calendar streamlines your ability to strategically chalk out a posting plan in advance. However, creating [...]read moreHow to Create a Social Media Content Calendar in 2024

How the HubSpot Blog Built a Freelance Writing Program That Actually Makes Great Content 

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When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an entire article myself to get something usable?
woman runs a freelance writing program

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The Ultimate Collection of 200+ Best Free Content Marketing Templates (BIR NNP)

Whether it’s writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you’ve never done it before. Luckily, content marketing templates can make things easier. These templates can help with design and inspire you as you develop various processes to [...]read moreThe Ultimate Collection of 200+ Best Free Content Marketing Templates (BIR NNP)

Authoring Content: Internal Vs. External Authoring Tools

How To Choose The Best Approach? The question of the title has never puzzled me in the past, when almost every Instructional Designer used an external authoring tool for producing the content. Nowadays, however, with the evolution of the cloud-based Learning Management Systems (LMSs_ and their authoring capabilities, this question is a difficult one to [...]read moreAuthoring Content: Internal Vs. External Authoring Tools

The Best Social Media Platforms for Video Content in 2024 [Consumer Data]

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Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those are only the tip of the iceberg regarding video sharing. There are several more video platforms out there.
A woman watched a video on one of the go-to social media video platforms.

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New content platform TUNL bridges fashion with sports and cultural industries

​Pro athletes are upping their style game. As professional sports players, musicians, and other cultural leaders increasingly become a part of the fashion landscape, they have carved a unique niche in the space, especially when it comes to brand ambassadorships and other partnerships. Sports players have largely owned the space with the #tunnelfits (case in [...]read moreNew content platform TUNL bridges fashion with sports and cultural industries

How Social Platforms Measure Content Views [Infographic]

So what constitutes a “view” in a social media app, and what does “view count” actually represent on each platform? Last week, Instagram announced a significant change in its analytics, by switching all of its data references to “Views” instead of other signifiers like “Reach” and “Plays.” That’s in line with both broader industry trends, [...]read moreHow Social Platforms Measure Content Views [Infographic]