Curve womenswear specialist Live Unlimited said Friday that its net sales jumped 40% in 2023, hitting £13.8 million.

That continues its run of strong sales rises with the previous year’s turnover having risen to £9.8 million from £5.8 million in 2021.

The company didn’t share any profit figures but it did say that its business model makes it more resilient than some in difficult times. The firm is in full control of its manufacturing process, which it said allows it “to retain strong quality control throughout design and production, from in-house print development, to sourcing through established suppliers”. This helps it to “be much more resilient to market fluctuations and current supply chain challenges as a result”.

It also hailed the versatility of its offer given that its biggest categories are dresses and blouses that can be dressed up or down, “increasing the versatility and longevity of the products”.

The sales leap also came as the company added new lines to its offer with the launch of its first-ever swimwear in May 2023 and expansion into petites in August.

It added to its roster of retailer stockists too with an M&S online debut in April. CEO and co-founder Rachel Heather talked of growing the partnership in 2024. M&S joined other stockists such as John Lewis (online and in some stores), Next and Zalando.

Meanwhile, co-founder Tracy Egan, said it was a challenging year but one in which it achieved a lot. And its plans for 2024 start with the launch of a new website next month, as well as international expansion this summer.