The Evolution of Who Sees Your Ads
While I was preparing my slides for Social Media Marketing World about the changes related to targeting and optimization over the years, it struck we why so many advertisers struggle…
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Meta Ads for Podcasts – Jon Loomer Digital
Running Meta ads for podcasting is a challenge. You can run ads to Apple Podcasts or Spotify, but the tracking is a black hole. How much your ads contributed to…
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4 Reasons Advantage+ Creative is On
I’ve been hearing from advertisers who say that Advantage+ Creative enhancements are running even though they never turned them on. Here are some things you need to check. 1. Did…
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Compare Dates in Ads Manager
Do you use this? I admit I feel a bit ridiculous. I was working with someone who was sharing her screen displaying Ads Manager, and I saw something I had…
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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery
I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t…
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Apple’s 30-Percent Charge on Boosts
A 30-percent surcharge on boosts? If you boost posts through the Facebook or Instagram iPhone apps, listen up… Later this month, Apple will implement a 30-percent charge on all boosts…
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We Can Learn from Advantage+ Shopping
This is your blinking red light… This is something I’ve been trying to get through to Meta advertisers for a while now, but many are too stubborn to listen. I…
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Targeting Will Get More Difficult
It’ll only get tougher… If you can’t imagine Meta ads without your favorite interests, or you think that targeting expansion and broad audiences are the devil, you have to see…
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Advantage+ Audience Best Practices Guide
Meta launched Advantage+ Audience in August of 2023, but the vast majority of advertisers still struggle to leverage it properly. Most either resist it whenever possible or use it without…
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