It’s Easy to Create Campaigns Now
It’s easy to create campaignsThe campaign is the foundation of your Facebook ad. This is where you’ll set an advertising objective, which defines what you want your ad to achieve….
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One Ad Account Per Client
You can’t keep doing this… Too many advertisers continue to use one ad account to manage all of their clients. This isn’t just a bad idea, it’s against Meta’s rules….
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When Broad Targeting Fails – Jon Loomer Digital
We’re moving into a new era of Meta advertising. Meta wants us to go broader with our targeting, and in some cases there is evidence that it’s effective. But there…
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The Performance Goal is Your Targeting
Those who have struggled most with changes to Meta advertising during the past few years underestimate the impact of the performance goal. There is so much focus on the lack…
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Videos Transformed My Website – Jon Loomer Digital
Now, you’re here because you already know about how I’m using short-form videos with custom post types. But, allow me to provide some history on what has happened. Sharing videos…
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Advantage Detailed Targeting Updates – Jon Loomer Digital
There are updates to Advantage Detailed TargetingWhen turned on, Meta can expand your audience to reach people beyond the Detailed Targeting (interests and behaviors) that you selected, but only if…
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How Meta Could Improve Ads Optimization
We’re entering a new era of ads optimization driven by broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No custom audiences,…
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No Gender in Audience Controls
This could be a problem. When using Advantage+ Audience, you can adjust gender within audienceThis is the group of people who can potentially see your ads. You help influence this…
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300 Custom Audience Limit Jon Loomer Digital
A 300 custom audienceThis is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom…
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Your Most Important Skill – Jon Loomer Digital
Your most important skill as an advertiser is that you experiment. And not only do you experiment, you have a possibly weird passion for it. You live in a constant…
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