Categories Archives: Social media marketing

Snapchat Announces New Partnership with Data Management Platform Tealium

Snapchat has announced a new partnership with data management platform Tealium, which will enable Tealium to provide a simplified process for gathering more data on your Snap campaigns, via Snap’s Conversions API. Through this new official partnership, Tealium will be able to facilitate more access to customer data in real time, incorporating web, mobile, and offline [...]read moreSnapchat Announces New Partnership with Data Management Platform Tealium

X is Hiding Post Likes for All Users

Your Likes on X are set to disappear, as the platform moves to make what you’re interested in private, in order to counter potential negative connotations of your interests. So if you want to like horrific, terrible, offensive stuff, you’ll now be able to, free of ramifications. Well, to some degree. The hidden likes change [...]read moreX is Hiding Post Likes for All Users

YouTube Provides More Guidance on Rule Violations, Adds Instrumental AI Soundtracks

A big change is coming for YouTube creators, with YouTube now rolling out its new process that will indicate the specific times of violations in your uploads, so that you can address demonetization and restriction concerns. As you can see in this example, soon, creators will be able to get a listing of the exact [...]read moreYouTube Provides More Guidance on Rule Violations, Adds Instrumental AI Soundtracks

Google Announces New AI Ad Tools at Marketing Live 2024

Google has announced a range of new ad tools at its “Marketing Live” event, including some impressive creative editing tools (powered by AI), new Shorts ad formats, updated Google Business presentation, and more. And these are definitely worth taking note of for your strategy. First off, Google’s working on a new process that will enable [...]read moreGoogle Announces New AI Ad Tools at Marketing Live 2024

Meta Adds Video to its Automated Catalog Ads

Meta’s rolling out a new, automated video ad option, with Catalog Product Ads now also able to utilize video assets. Previously known as “Dynamic ads”, Catalog Product Ads enable advertisers to upload their entire product catalog into Meta’s system, with Meta’s ad display process then showcasing the most relevant products to each user. Catalog Product [...]read moreMeta Adds Video to its Automated Catalog Ads

New Report Highlights the Best Times to Post to Social Platforms in 2024

Okay, first, a point of clarification: There are no universal best times to post on social media for every single brand and every business. Each brand’s audience is different, their behaviors and interests are not the same, and as such, there’s no one-size-fits-all, prescriptive approach that’ll ensure that you get the best results every time that you [...]read moreNew Report Highlights the Best Times to Post to Social Platforms in 2024

TikTok Launches New Program to Highlight Creators Making Positive Change

TikTok’s launching another program to support creators on the platform, this time focused on those who are making an impact on society via their in-app presence. The new TikTok Change Makers Program will highlight creators and non-profits “who create meaningful change in their communities through TikTok”. As the video shows, these users share content that [...]read moreTikTok Launches New Program to Highlight Creators Making Positive Change

Pinterest Shares New Report into Gen Z User Trends

If you’re looking to get a better handle on the interests of Gen Z, there’s one platform that you should turn to: Pinterest. Okay, maybe not, but according to Pinterest, it is becoming a bigger focus for young, shopping-ready audiences: “From self-exploration to shopping lists, Gen Z is increasingly turning to Pinterest. In fact, they’re [...]read morePinterest Shares New Report into Gen Z User Trends

Meta Joins AI Safety Collective To Ensure Responsible Development

As it continues to develop more advanced AI models, and work towards automated general intelligence (AGI), Meta is also keen to establish best practice guardrails and safety standards to ensure that AI doesn’t… well, enslave the human race. Among other concerns. That’s why today, Meta has announced that it’s joining the Frontier Model Forum (FMF) [...]read moreMeta Joins AI Safety Collective To Ensure Responsible Development

TikTok Launches Fan Spotlight To Boost Music Promotions

No doubt TikTok’s breathing a sigh of relief that it was able to establish a new copyright deal with UMG just in time for Billie Eilish’s latest album release. Because evidently, it’s keen to use Eilish’s popularity, specifically, to spark more engagement in the app. The platform has today announced a new Fan Spotlight for [...]read moreTikTok Launches Fan Spotlight To Boost Music Promotions