Categories Archives: Digital Marketing

Why Every CMO Needs to Know Their Search TAM

As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic search early, enabling our growth alongside the expanding search landscape. While AI-powered search experiences are reshaping the search landscape, we’re still firm believers in search. To vet whether organic search is [...]read moreWhy Every CMO Needs to Know Their Search TAM

The Ultimate Podcast Launch Checklist To Finally Get Your Show Up and Running

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Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve put together a podcast launch checklist you can use to get your project up and running, along with tips gathered from my personal experience and insights from members of the HubSpot Podcast Network.

marketer starts a podcast using a podcast checklist

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8 Graphic Design Resume Examples to Land Your Next Job

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If you're a graphic designer, I have to give you praise because, without your creativity and your keen eye for design, it would be a struggle for marketing to create campaigns that catch their audience's attention.

A woman designs her graphic design resume on her laptop.

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How to Create the Best PowerPoint Presentations [Examples & Templates]

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Creating the best PowerPoint presentation isn’t just about slapping facts and figures together or dazzling with snazzy graphics — it’s an art form.


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What Is Linktree + 8 Steps to Set It Up

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If you’re like me and waste far too much time on Instagram, you’re well acquainted with the phrase “link in bio.” So why does seemingly everyone use a linktr.ee URL, and what is Linktree exactly?

What is Linktree + 8 Steps to Set It Up

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How to Generate Leads on TikTok, According to TikTok’s Global Head of Product Partnerships

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Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
A woman happily browses TikTok; TikTok leads

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Social Media’s Role in Reshaping Online Shopping, According to Retailers

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Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like.
A hand holds a smartphone in front of a shopping cart

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Authentic Leadership — How to Lead While Staying True to Yourself

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As I started taking leadership roles in my career, I thought I had to copy the exceptional leaders I’m inspired by. Over time, I realized that authentic leadership contributes to the biggest positive impact on my teams. It turns out the key to being a great leader is learning to be yourself, just in a leadership position.
What is authentic leadership? How can you implement it?

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