General Social Media Statistics

In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions.

With shifts towards short-form content and immersive shopping, keeping abreast of current trends is crucial for any successful marketing strategy.

Here is a blend of general social media stats that will give you a common perspective of the social space and the audience:

1. There are over 5.17 billion social media users around the world as of July 2024, equating to 63.7% of the total global population.
2. Roughly 282 million new users have joined social media over the past year. This equates to annualized growth of 5.8%, at an average rate of 8.9 new users every single second.
3. A social media user actively uses or visits an average of 6.7 different social media platforms each month.
4. An average social media user spends 2 hours 20 minutes per day on social media.
5. Collectively, the world spends close to 12 billion hours using social media daily, which equates to 1.38 million years of human existence.
6. 53.4% of the total social media users are Male, and 46.6% of the social media users are Females.
7. 50.3% of social media users from the age group of 16+ years use social media to keep in touch with friends and family.
8. Brazilians spend the most amount of time on social media, with 3 hours and 49 minutes. At 3 hours and 44 minutes, Nigeria comes to the second spot, followed by the Philippines at 3 hours and 38 minutes, South Africa and Chile at 3 hours 34 minutes.

Sources: Datareportal, Statista, Global Social Media Statistics, Social Media Usage Reasons, Daily Usage of Social Media

Social Media Advertising Statistics

Leveraging social media advertising statistics is crucial for optimizing campaigns and maximizing reach across various platforms. Stay abreast of the latest trends to craft compelling ads that resonate with your target audience and drive conversions.

1. Global ad spending in the social media advertising market is expected to reach $234.10 billion in 2024.
2. Ad spending in the social media advertising market in the USA is expected to reach $81.34 billion in 2024, making it the largest in expenditure. Europe and Japan come in second and third rank with $33.92 billion and $8.88 billion, respectively.
3. Nearly 5.8 billion people will be reachable through social media advertising by 2027.
4. By 2028, it is estimated that $255.8 billion will be spent on mobile-specific ads on social media platforms.
5. In 2022, Facebook’s advertising revenue exceeded $113 billion, accounting for roughly 60% of global social media ad revenue.
6. The cost-per-mille (CPM) of advertising on social media was $6.06 in Q4 2023.
7. In Q4 2023, the CTR for social media advertising stood at 0.98%, a jump from 0.92% in Q3 2023.

Sources: Statista, Social Media Advertisement Forecast, Social Media CPM, Social Media CTR

Facebook has struggled to maintain its “most popular platform” status the last few years. Meta stocks also tanked, losing about two-thirds of their value since peaking in September 2021.

Seeing the next generation of users flocking to other platforms, Facebook piggybacked on Instagram’s excellent features and made rigorous changes in its algorithm. Such efforts made audiences seek Facebook feeds more than TikTok to watch short-form videos.

Even with setbacks, Facebook rules the social commerce domain and gives retailers access to its massive audience base.

Facebook has also introduced a new set of group features, such as Reels for Groups and enhanced group admin features to help marketers elevate the community experience.

While you work on your campaigns for 2024, let these insightful Facebook statistics power your Facebook marketing strategy. It is time to create dynamic, high-converting content and stay consistent with your posting using Facebook publishing tools.

Facebook Usage Stats

1. Facebook has 3.06 billion monthly active users as of April 2024, making it the most used social media platform with a growth of 3.44% YOY.
2. As of Q4 2023, the daily active user number on Facebook reached 2.11 billion, an increase of 5.5% YOY.
3. Facebook is the world’s most downloaded social media android app in the USA.
4. The average US adult spends 30.9 minutes a day on Facebook.
5. Users spend an average of 19.7 hours a month on Facebook.
6. Each day, 68.85% of total monthly users log into Facebook on a daily basis.
7. 39.8% of the total world population uses Facebook every month.

Sources: Backlinko, Wikipedia, EMarketer, DataProt, Bind Media

Facebook Demographics Stats

1. Facebook is the favorite platform for the 25-34 age group, accounting for 18.3% of global users.
2. Out of an estimated 239 million social media users in the United States, 193.8 million of them use Facebook regularly.
3. In March 2023, Facebook made up 45% of all social media site visits in the United States.
4. India has the largest Facebook audience base, with 378.05 million users, followed by the US, Indonesia, and Brazil, with 193.8 million, 119.05 million, and 112.55 million users, respectively.
5. As of early 2024, 53.7% of Facebook’s ad audience in the U.S. was female, while 46.3% was male.

Sources: Statista, Facebook by Country, Datareportal, Top Social Media Sites by visits

Facebook Engagement Stats

1. The average engagement rate for a Facebook page post is 0.063%.
2. On Facebook, the average brand posts 4.69 times per week, while the most engaging brands post 4.6 times per week.
3. Facebook videos get more than 8 billion video views every day.
4. As of November 2023, the average fan engagement with Facebook page posts was 0.06%. Image posts generated the most engagement, with a 0.1% interaction rate, while link posts had the lowest, at 0.03%.
5. In 2024, Facebook posts garnered an average of 591.62 interactions, a decline from 651.91 interactions in 2023.
6. 1.8 billion people interact on Facebook groups every month.
7. An analysis of over 6.2 million profiles revealed that native Facebook videos had a 1055% higher share rate and 110% more interactions than YouTube videos.
8. Live video engagement is 26% on Facebook, higher than any other social media platform.

Sources: RivalIQ, Vidico, Statista, Facebook Posts Interactions, Blogging Wizard, Yans Media

Facebook Business Stats

1. Over 66% of Facebook users view local business pages at least once every week.
2. 84% of businesses rely on Facebook as a key platform for video marketing.
3. Almost 250 million sellers use Facebook Marketplace.
4. Among recent Facebook shoppers, 77.7% made purchases through Marketplace, while 14.2% used Shops and 8.15% used Messenger for their purchases.
5. Customers who engage in Facebook live chat are 53% more likely to make a purchase from a business.
6. 96% of B2C marketers and 91% of B2B marketers use Facebook.

Sources: Facebook, WebFX, Capital Shopping, Meetanshi

Facebook Ads Insights

1. 43.2% of the Facebook ad audience is female, while 56.8% is male.
2. Marketers can reach a total potential audience of 2.249 billion users through Facebook.
3. Facebook has over 10 million active advertisers as of 2023.
4. Average cost per click (CPC) rates for Facebook advertising from January to February were 0.38$, 0.35$ and 0.25$ for UK, Germany and USA.
5. Facebook’s average CPC in july 2024 was $0.6155.
6. In 2023, Facebook generated nearly $131.948 billion dollars in advertising revenue and is expected to grow to $147 billion by 2024.
7. Facebook’s ad spend in 2023 exceeded $2 billion.
8. The median click-through rate (CTR) for Facebook ads across all industries is 1.54%.
9. Globally, 74% of Facebook in-stream non-skippable video ads are watched to completion.

Sources: Datareportal, Facebook, Statista, Global Meta Ad Revenue, Meta Ad Spend, Databox, Facebook Video Ads

Instagram stayed on course to become the flagbearer of the creators’ economy in 2022. An exciting and practical move, considering that a significant portion of Gen Z hopes to monetize their interests on Instagram.

The platform continued releasing and enhancing several features at breakneck speed to help creators thrive. These new features align with Meta’s vision of bringing together an array of features that help brands and businesses collaborate with creators better.

It’s time to understand Instagram statistics and improve your Instagram marketing strategies, create engaging posts, and streamline your scheduling using Instagram marketing tools.

Instagram Usage Stats

1. Instagram has over 2 billion monthly active users.
2. Instagram’s YoY audience growth stood at 25.3% as of January 2024.
3. Instagram is the 3rd most popular social media in the world in terms of MAUs.
4. Approximately 31.4% of the world’s total internet users use Instagram regularly.
5. 70% of users watch Instagram Stories daily.
6. Instagram is the 3rd most popular social media network for hosting UGC. The platform saw traffic of 6.9 billion visits in December 2023.
7. US adults spend 33.1 minutes daily on Instagram.
8. AI-recommended Reels Make People Spend 24% More Time On Instagram.

Sources: Statista, Biggest Social Media Platform by users, Datareportal, Backlinko, Social Media Traffic to UGC hosts, Business Insider

Instagram Demographics Stats

1. India has the most Instagram users with 362.9 million, followed by the US (169.65 million), and Brazil (134.6 million) – as of January 2024.
2. Instagram is used by 24.94 % of the world’s population.
3. The 18-34 age group is the largest of the demographics, contributing to 31.7% of total Instagram users.
4. On Instagram.com, desktops drive 44.26% of visits, while 55.74% of visitors come from mobile devices.
5. In the 18+ aged population, females account for 46.7% and males make up 53.3% of the Instagram audience.

Sources: Backlinko, Statista, Semrush

Instagram Engagement Stats

1. In 2024, the average Instagram post received 15.66 comments, 513.37 likes, and 19.79 saves.
2. The average Instagram engagement rate for business accounts with less than 10,000 followers is 0.98%.
3. Reels generate twice the impressions compared to other post types.
4. In 2024, the average engagement rates on Instagram were 1.48% for Reels, 0.91% for carousel posts, and 0.69% for image posts.
5. As of February 2024, the average follower engagement rate for Instagram business profiles was 2.18%. Photo posts had the highest engagement at 2.69%, followed by video posts at 2.21%, and carousel posts at 1.16%.

Sources: Statista, G2, SocialInsider

Instagram Business Stats

1. There are over 200 million businesses on Instagram promoting their services and products.
2. US-based online stores lead with 86% Instagram accounts, followed by 81% accounts from the UK and 75% from Germany-based online stores.
3. 90% of Instagram users follow at least one business account.
4. In 2024, brands on Instagram with under 5,000 followers saw an average growth rate of 40.5%, while mid-sized profiles grew by 33.8%.
5. In 2023, brands on Instagram posted a median of 4.7 times per week. Sports teams averaged 18 posts weekly, while media brands posted 12.2 times.
6. In 2023, brands prioritized Reels over single images, increasing Reels volume by 46% year-over-year.

Sources: Statista, SocialInsider, Weekly Instagram Brand posts

Instagram Ads Insights

1. Instagram ads have the potential to reach 1.63 billion users
2. Instagram marketers spend 69% of their budget on influencer marketing on Instagram.
3. According to reports, Instagram’s U.S. ad revenue surpassed $39.7 billion in 2023.
4. Instagram Reels ads have a potential reach of 675 million people.
5. The 18-24 age group accounts for the largest section of Instagram’s advertisement audience.

Sources: DataReportal, G2, WebFX

The rebranding of Twitter to “X” is one of the most talked-about events in the social media landscape in 2024. Such a significant change to a platform that has been a staple in our digital lives for over a decade was bound to create waves.

What’s fascinating is the unexpected boon that came with the renaming. This decade-old platform’s rebranding led to a surge in daily users, driven by curiosity and a media spotlight. Businesses, especially advertisers, took note, resulting in increased ad spending on Twitter.

Despite the name change, the platform’s original essence remains. X is unparalleled in spreading news and spotting trends, making it a prime business tool. It’s a one-stop shop for finding out what’s happening in the world.

And let’s not forget that this platform is still a sensational way to reach your target audience.

Keep these Twitter statistics in mind while you plan to include these new features in your 2024 marketing plan, and use Twitter tools to magnify your reach.

Twitter Usage Stats

1. Twitter has 611 million monthly active users as of April 2024.
2. X (Twitter) gets 7.8 billion active minutes per day.
3. Twitter users on average, spend 32 minutes on the platform daily.
4. On average, users post 9,596 tweets per second.
5. One-fifth of Twitter users below the age of 30 visit the platform frequently to update themselves on their favorite topics.

Sources: X/Twitter, Truelist

Twitter Demographics Stats

1. The US has the most Twitter users (106.23 million), followed by Japan and India with 69.28 and 25.45 million users, respectively.
2. X, formerly known as Twitter, has a 60.9% male audience and a 39.1% female audience – as of January 2024.
3. Most of Twitter’s audience (36.6%) is in the 25-34 age group. People aged between 13 and 17 years make up just 2.4% of the user base.
4. Twitter is the 12th most popular social media platform in the world in terms of users.

Sources: Statista, Social Media ranked by MAU

Twitter Engagement Stats

1. As of November 2023, X ranked 7th based on website visits, having 8.39 billion visits.
2. The median engagement rate per tweet (by followers) 0.029% in 2023 across multiple industries.
3. The sports teams on X get the highest engagement percentage, accounting for 0.072%, followed by higher education with 0.053% and non-profit organizations with 0.044%.
4. The average median posting frequency on X/Twitter is 3.31 per week.
5. As of March 2023, the hot beverage emoji was the most popular food and drink emoji on Twitter, appearing 241 times per 100,000 tweets.
6. On average, the engagement rate for videos on Twitter is 0.17%.
7. News and entertainment are the most popular reasons for using X/Twitter, accounting for 48%.

Source: Statista, RivalIQ, Twitter popular emojis, SocialInsider, Exploding Topics

Twitter Business Stats

1. According to a B2B content marketing report, 70% of marketers use X/Twitter for organic marketing.
2. As of April 2023, there were approximately 640,000 X Premium subscribers.
3. Twitter has 535 million monetizable monthly active users (mMAU) globally.
4. X generated $3.4 billion in revenue in 2023, marking a 22.73% increase compared to 2022.
5. In 2023, Twitter generated $1.75 billion in revenue from the United States, while the rest of the world contributed $1.65 billion.

Sources: B2B content marketing report, Statista, X for Business, DemandSage, Apps of Business

Twitter Ads Insights

1. Twitter generated $3.4 billion in ad revenue in 2023.
2. Twitter’s cost per mile (CPM) is the lowest of all the major platforms, at only $1.20 per 1000 impressions.
3. X/Twitter ads have an average cost-per-click (CPC) of $0.58 across all industries, significantly lower than Instagram.
4. Twitter ads can reach 5.9% of the world population aged 13+.
5. There has been a 22% increase in total ad engagements on X/Twitter.
6. 35.7% of Twitter ad audiences are female, and 64.3% are male.

Sources: Statista, Brafton, Datareportal, X/Twitter

Twitter provides immense possibilities for brands and individuals to communicate with their audience quickly.

You need to schedule engaging tweets at the right time, monitor brand mentions, respond quickly, reach out to influencers, and collaborate with other brands for cross-promotion, analysis, and much more.

Are you ready to jump on the LinkedIn bandwagon and up your marketing game?

LinkedIn has come a long way from just being a job-seeking platform. It has introduced new features like Creator Mode, Post Templates, Link Stickers, and Pinned Comments to empower thought leaders and help businesses engage with their community.

The LinkedIn statistics below can help you craft your marketing strategies by gaining insights and leveraging LinkedIn tools to leave an impact.

LinkedIn Usage Stats

1. LinkedIn has more than 1 billion users across 200 countries – as of 2023.
2. LinkedIn user spends an average of 7 minutes and 38 seconds on the site.
3. Every minute, over 9,000 people submit job applications on LinkedIn. 7 People get hired every minute on LinkedIn.
4. 61 million people use LinkedIn to look for jobs every week.
5. Each day, 2 million posts, articles, and videos are published on LinkedIn.

Source: Similarweb, LinkedIn, Preplaced, Omnicore Agency

LinkedIn Demographics Stats

1. USA has 225 million+ users on LinkedIn, making it the largest audience base. Followed by India with 135 million users.
2. As of January 2023, 56.4% of LinkedIn users are males, while 43.6% are females.
3. As of April 2024, 50.6% of LinkedIn users worldwide were between the ages of 25 and 34 years. 24.5% of the total user base of LinkedIn is aged 18-24.
4. 52.1% of LinkedIn users from the US are men, while 47.9% are women.

Sources: Statista, LinkedIn Users Ages distribution, LinkedIn Statistics

LinkedIn Engagement Stats

1. Businesses that post weekly on LinkedIn get 2x more engagement than those that don’t.
2. Each week, 40% of LinkedIn visitors engage organically with a page.
3. The US accounts for 30.84% of LinkedIn’s traffic.
4. Organizations with complete information get 30% more weekly views.
5. When an admin posts on their LinkedIn Page, 30% of the engagement comes from employees, who are 14 times more likely to share that content compared to other types of content.

Sources: LinkedIn News, Statista, Measuring LinkedIn Engagement

LinkedIn Business Stats

1. As of Q1 2024, more than 67 million companies are listed on LinkedIn.
2. LinkedIn drives 46% of social media traffic to the company’s website.
3. Lead Gen Forms on LinkedIn can increase conversions by 3x.
4. According to a report, 89% of B2B marketers rely on LinkedIn for lead generation, and 62% say it generates leads successfully.
5. InMail has a 300% higher response rate than email, with a 10-25% hit rate on LinkedIn.

Sources: LinkedIn, Lead Generation with LinkedIn, Salesblink

LinkedIn Ads Insights

1. As of 2024, 1.03 billion users can be reached with LinkedIn ads.
2. An ad on LinkedIn can reach 18% of the world’s population over 18 years of age.
3. LinkedIn’s cost per lead is 28% lower than that of Google Ads.
4. The US offers the largest group of LinkedIn advertising audiences, with a reach of 220 million users.
5. LinkedIn delivers a return on ad spend (ROAS) that is 2 to 5 times higher than other social media platforms.
6. In 2023, LinkedIn generated $5.93 billion in advertising revenue.

Sources: Datareportal, LinkedIn, Trends on LinkedIn

Short-form videos are here to stay. For all brands targeting the Gen Z population, TikTok remains a vital channel for communication. When marketed right, your brand has the potential to go viral on TikTok and influence your audience.

Plus, with the introduction of shopping features and live streaming, TikTok has opened up even more business opportunities to drive sales.

However, advertising on TikTok can be pricey. Businesses pay up to $50,000 per day for a brand takeover. But don’t let that deter you – studies show that 61% of TikTok users are likelier to buy from a brand they see advertised on the platform.

Consider some of the vital TikTok statistics before you strategize on that next viral trend for your brand.

TikTok Usage Stats

1. TikTok has 1.582 billion monthly active users (MAUs).
2. In Jan 2024, TikTok had over 900 million daily active users (DAUs) worldwide.
3. As of July 2024, Indonesia had the largest TikTok audience by a significant margin, with nearly 157.6 million users actively engaging with the platform.
4. A TikTok user spends 58.4 minutes each day, 6.06 hours per week, or 23 hours 30 minutes per month on average, on the app.
5. Users in the US spend at least 53.8 minutes daily on the TikTok app as of 2023.

Sources: Exploding Topics, Statista, Oberlo

TikTok Demographics Stats

1. As of July 2024 Indonesia has the largest TikTok audience (157.6 million), followed by the United States(120.5 million) and Brazil (105.3 million).
2. Over 34.8% TikTok users are between the ages of 18 and 24, making up the largest audience group.
3. 45.2% of TikTok’s global users are women, and 54.8% are men – as of January 2024.

Sources: Statistics, Oberlo, TikTok users gender distribution

TikTok Engagement Stats

1. Users of the platform watch 167 million TikTok videos every minute.
2. The median engagement rate on TikTok is 2.63% by followers and 3.4% by views.
3. In Q1 of 2024, TikTok prevented 23.58 billion fake interactions (Likes) and blocked 6.05 billion follow requests on the platform.

Sources: RivalIQ, Statistics

TikTok Business Stats

1. Consumer spending on TikTok crossed over $1 billion globally in a single quarter making it the first app to do so.
2. The top 25% of the most active brands on TikTok publish videos at least four times per week on average.
3. In 2024, TikTok/Douyin’s brand value reached $84 billion.

Sources: RivalIQ, Statistics

TikTok Ads Insights

1. In 2024, TikTok ads can help users reach 13.6% of the total population on earth. (Source)
2. TikTok’s ad revenue is set to reach $17.2 billion in 2024, a 26% jump from the previous year.
3. From January to May 2024, total ad spend on TikTok reached $1.5 billion, an 11% increase compared to the same period in 2023. (Source)
4. TikTok ads reach 19.4% of the population aged 18+. (Source)

Sources: Datareportal, Search Engine Land

YouTube is an absolute powerhouse in video content, with over 2 billion monthly active users. That’s a massive number, isn’t it?

From hilarious BTS videos to life-changing tutorials, there’s something for everyone on YouTube. It’s no surprise why so many people flock to this platform to search for videos.

But what’s even more interesting is that YouTube is constantly evolving to keep up with the changing times. The YouTube Shorts feature, creator-focused features, and other updates are gaining immense traction among the newer generation of social media users on the platform.

If you want to leverage the power of YouTube to connect with your audience, pay attention to the below YouTube statistics.

YouTube Usage Stats

1. There are over 2.50 billion active monthly users on YouTube as of April 2024.
2. YouTube is the second most visited website after Google.
3. 31.5% of the total global population uses YouTube.
4. As of June 2022, Over 500 hours of new content are uploaded to YouTube every minute.
5. In the first half of 2024, YouTube had approximately 51 billion (69.96%) visits from mobile users and 21 billion (30.04%) from desktop users.
6. Users worldwide spend approximately 29 hours each month using the YouTube mobile app.
7. On average, users spend 7 minutes and 29 seconds per visit on YouTube.
8. About 70% of YouTube watch time comes from mobile devices.

Sources: Wikipedia, DataReportal, YouTube, Semrush, Statista, Exploding Topics

YouTube Demographics Stats

1. As of July 2024, India has the most prominent YouTube audience of 476 million, followed by the US with 238 million, Brazil with 147 million, and Indonesia with 139 million viewers.
2. 54.3% of YouTube users are men, and 45.7% are women as of January 2024.
3. Among YouTube’s global audience aged 25-34, 12.1% are males, while 9.4% are females.
4. YouTube offers localized versions in more than 100 countries and supports over 80 languages worldwide.
5. As of 2023, 36.9% of the global population aged 18 and older uses YouTube.

Sources: Statista, YouTube Audience Demographics, Backlinko, Datareportal

YouTube Engagement Stats

1. YouTube Shorts now averages over 70 billion views per day.
2. As of February 2024, YouTube Music and YouTube Premium have reached 100 million paying users, doubling their subscriber base since September 2021.
3. Between April and June, the most searched keyword was “song,” followed by “movie.”
4. Users watch over 1 billion hours of YouTube videos on their TVs each day.

Sources: YouTube, Statista

YouTube Business Stats

1. Nielsen reports said that in January 2024, YouTube accounted for 8.6% of total TV usage, surpassing other streaming platforms such as Netflix, Hulu, and Prime Video.
2. 40% of shoppers have reported purchasing products they discovered on YouTube.
3. Over 70% of viewers say that YouTube makes them more aware of new brands.

Sources: WebFX, Video Ads

YouTube Ads Insights

1. YouTube ads have the potential to reach 2.5 billion users globally.
2. YouTube ads revenue has $8.09 billion in the first quarter of 2024 i.e., a 20.9% growth year-on-year.
3. About 46% of the 2.09 billion users are women and men account for 53.9% of the total YouTube ad reach for 18+.
4. In 2023, YouTube’s worldwide advertising revenue stood at $31.5 billion, a nearly 8% jump from the revenue of $29.2 billion in 2022.

Sources: Datareportal, Statista

Over the last year, Pinterest has actively grown more inclusive and creator-friendly. We saw new features for the beauty industry, like expanded search options based on skin tone and hair type.

Shopping on Pinterest also became easy with features like Live Shopping and shoppable Idea Pins. Last year, Pinterest pushed the envelope by adding more personalized shopping features like “Your Shop.”

We can say that Pinterest is not just an essential platform for driving website traffic but also a branding and e-commerce platform. Pay attention to these Pinterest statistics before planning your marketing and SEO strategy using Pinterest tools.

Pinterest Usage Stats

1. Pinterest had over 518 million monthly active users as of Q1 2024 which them grew to 522 by Q2.
2. More than 2 billion searches happen on Pinterest each month.
3. People watch close to 1 billion videos a day on Pinterest.
4. High-income households are twice as likely to use Pinterest as low-income households.

Sources: Statista, Omnicore, Nuoptima

Pinterest Demographics Stats

1. There are 89.9 million monthly active Pinterest users in the United States, followed by Brazil (38.93 million), and Mexico (24.68 million).
2. 40% of people in the US with household income over $150K are on Pinterest.
3. Gen Z is the fastest-growing demographic on Pinterest, making up 42% of the company’s global user base.
4. 38% of the platform’s traffic comes from the US.
5. Women make up 69.4% of the users on the platform, while men constitute 22.6% of the users and 8% are of ‘unspecified’ gender as recorded till April of 2024.
6. 31% of millennials in the UK with a household income of over £100K are on Pinterest.

Sources: Report by BarkleyOKRP, Pinterest, Statista, Pinterest gender distribution, Omnicore

Pinterest Engagement Stats

1. Pinterest trends outperform other internet trends by 21% each month.
2. 89% of US pinners use Pinterest for inspiration to make purchase decisions.
3. Related Pins account for 40% of engagement on Pinterest.
4. Pinterest active users have saved more than 240 billion Pins altogether.
5. According to 78% of Pinterest users, brand content on the platform is useful.

Sources: Mary Lumley, Charleagency

Pinterest Business Stats

1. In Q1 2024, Pinterest generated $740 million in revenue, of which $592 million came from the US and Canada alone.
2. Compared to Facebook, Pinterest sends 33% more referral traffic to shopping sites.
3. 96% of all searches on Pinterest are unbranded.
4. For every $1 spent on Pinterest marketing, sales are generated at a rate of $4.30.

Sources: Orienteed, Pinterest, The Content Kettle

Pinterest Ads Insights

1. On Pinterest, advertisers may reach more than 282.5 million users.
2. 61% of Pinterest users have purchased after seeing a sponsored pin.
3. Pinterest ads have the potential to reach 3.5% of the global population.
4. In 2023, Pinterest generated $3.05 billion in advertising revenue.
5. Compared to other social platforms, Pinterest’s shopping advertisements generate 2.3x as many conversions and a 2x increase in the positive incremental return on ad expense.

Sources: Pure SEO, Datareportal, Report by BarkleyOKRP

To remain relevant, Snapchat has been restructuring and introducing a host of features. Snapchat has recently made an entry on big desktop screens. Plus, Snapchat+ (subscription-based) is continuously evolving with new add-on elements.

In addition, Snapchat’s TikTok-like feature, Snapchat Spotlight, keeps users engaged with the platform. If your marketing plan does not include Spotlight, it is time to restrategize.

Perhaps these Snapchat statistics will convince you to integrate the platform into your marketing strategy.

Snapchat Usage Stats

1. Snapchat has over 850 million monthly active users in Q2 of 2024, a big jump from 800 million in February 2024.
2. Snapchat’s daily active users worldwide have increased to 422 million in Q1 2024, up from 383 million in Q1 2023.
3. The average user devotes 30 minutes per day and 3 hours per month to using the Snapchat platform.
4. An average of 5+ billion snaps are created on Snapchat daily.

Sources: Statista, DataProt

Snapchat Demographics Stats

1. India has the most extensive Snapchat user base, with a total of 202.51 million users, followed by the US (106.7 million), Pakistan (31.93 million), and France (27.5 million) as of April 2024.
2. Snapchat is the world’s 9th most popular social media platform as per monthly active users.
3. Snapchat reaches 90% of the 13-24 year old population and 75% of the 13-34 year old population in 25+ countries.
4. Females comprise 49%, and males account for 51% of Snapchat’s global user base.

Sources: Statista, Snapchat, Snapchat by gender

Snapchat Engagement Stats

1. Snapchat earned a customer satisfaction rating of 70 in the U.S.
2. Since January 2021, over 250 million Snapchat users have used AR shopping lenses more than 5 billion times.
3. The longest Snapchat streak was recorded for 3400+ snaps.
4. Over 350,000 Lens creators have used Lens Studio.

Sources: Nuoptima, Facts.net, Snapchat

Snapchat Business Stats

1. Snap Inc. generated $4.6 billion in revenue for Q3 of 2023, having remained the same as the previous year, with a significant portion coming from the US market.
2. Together, millennials and Gen Zs have a spending power of over $1 trillion, and Snapchat’s user base has a combined spending power of $4.4 trillion.
3. Snapchat+ subscriptions have recorded over 11 million paying subscribers paying subscribers as of Q2 2024.
4. Snap Inc. revenue reached $1.24 billion, up from $1.07 billion the previous year, reflecting a 16% year-over-year increase.

Sources: The Social Shepherd, Snapchat

Snapchat Ads Insights

1. Advertisers can reach 654.4 million people on Snapchat – as of April 2023.
2. 38.6% of Snapchat’s advertising target audience is in the age range of 18-24.
3. As of Jan 2023, 50.6% of Snapchat’s advertising audience is female, and 48.7% is male.
4. Snapchat’s total ad audience comprises 23.6 million users aged 50 and above, accounting for 3.8% of its user base. (Source)
5. In 2022, Snapchat generated an estimated $4.6 billion in advertising revenue, which is expected to grow to $8.34 by 2027.